Here’s your Sunday briefing — a short audio breakdown of the key flavour and behaviour shifts shaping food and drink in 2026. This episode covers the signals influencing menu development, LTO planning, social content and guest expectations across hotels, restaurants and F&B.
If you prefer to listen rather than read, this gives you the quick version. And if you want the complete analysis, examples and the strategic Playbook, the link is just below.
For the full newsletter, including the visual breakdown, the 2026 Playbook and five operator-ready quick wins you can read the complete edition here
📌 Flavours & Trends Driving Food and Drink in 2026
What forces are reshaping consumer views on health and flavour in 2026? Which signals show the strongest commercial potential? How should brands respond?
If you’ve listened to the breakdown or read the full trends piece, you’ve now got the big picture on what’s shaping flavour, behaviour and demand in 2026. The next step is turning those signals into something practical. That’s where the VIP edition comes in. It takes the trends from this briefing and shows you how to apply them across menus, marketing and guest experience — with examples, action steps and tools you can put to work immediately. If you’re ready for the strategic layer behind the trends, you’ll find it in the Playbook below.
Thanks for reading — and for being part of this community. If you want the full Playbook and the operator-ready tools that come with it, you can join the VIP tier below.
Here’s to your success 🥂
All the best
Dawn Gribble MIH MCIM
