With the ever-increasing demand for creative marketing strategies, social media holidays and awareness days can help hospitality businesses stand out, engage with, and reach new audiences.
And in August 2023, there are plenty of opportunities to do just that.
Contents
Social Media Holiday Dates August 2023
How to Measure Social Media ROI
Campaign Ideas for August 2023
Social Media Holidays in August 2023
Here is a comprehensive list of social media holidays, events, and celebrations in August 2023:
August Monthly Celebrations
Black Business Month
Peach Month
National Goat Cheese Month
National Panini Month
Rawgust
August Social Media Holidays & Awareness Days
August 1: National Raspberry Cream Pie Day
August 1: World Breastfeeding Week
August 2: National Ice Cream Sandwich Day
August 3: National Watermelon Day
August 3: Grab Some Nuts Day
August 3: National IPA Day
August 4: National Chocolate Chip Cookie Day
August 4: International Beer Day
August 4: National White Wine Day
August 5: National Oyster Day
August 5: National Mustard Day
August 5: Mead Day
August 6: National Friendship Day
August 7: Afternoon Tea Week
August 8: National CBD Day
August 8: Digital Nomad Day
August 9: National Book Lovers Day
August 10: National S'mores Day
August 11: National Bakewell Tart Day
August 12: International Youth Day
August 12: Thoughtful Traveller Day
August 13: Melon Day
August 13: National Prosecco Day
August 15: National Lemon Meringue Pie Day
August 16: National Rum Day
August 19: World Photo Day
August 20: National Lemonade Day
August 20: National Bacon Lovers Day
August 20: National Chocolate Pecan Pie Day
August 22: World Plant Milk Day
August 23: National Cuban Sandwich Day
August 23: National Sponge Cake Day
August 23: National Coconut Week
August 23: World Water Week
August 24: National Peach Pie Day
August 24: National Waffle Day
August 24: Burger Day
August 25: National Banana Split Day
August 26: National Dog Day
August 28: Emirati Women’s Day
August 30: Toasted Marshmallow Day
August 31: Eat Outside Day
How to Measure ROI of Social Media Campaigns
Many companies need help understanding the financial impact that social media is having on their bottom line. They lose money and return customers because they need to gain the knowledge and expertise to handle their social media channels properly. This comprehensive guide will explore how to measure social media ROI and improve your business performance.
The Importance of Social Media ROI
Before calculating social media ROI, let's first understand why it matters. Social media ROI, or return on investment, is the value generated from your social media activities compared to the investment made. It helps you determine the effectiveness of your social media campaigns and allows you to allocate resources strategically.
Social media ROI lets you identify which tactics are working and which are not, enabling you to optimise your strategy.
Calculating Social Media ROI
The formula for calculating ROI is:
(Return - Investment) / Investment X 100 = Social Media ROI
The return represents the value generated from your social media efforts, while the investment includes your time, tools, and advertising costs. Let's break down each component to understand how to calculate social media ROI effectively.
Measure the Return
The return on your social media investment can be measured differently, depending on your objectives. Some common metrics include:
Engagement: This measures the level of interaction people have with your content and brand. It includes metrics like clicks, shares, likes, and brand mentions.
Reach: The reach metric indicates how many people saw and interacted with your social media content.
Leads: Social media can play a significant role in lead generation. Tracking leads allows you to understand which channels and content drive conversions.
Conversions: This metric measures how social media content and posts convert into desired actions, such as sales or sign-ups.
You can determine your social media campaigns' value by analysing these metrics.
Calculate the Investment
To calculate social media ROI accurately, you must consider all the costs associated with your social media activities. These costs may include:
Time: Calculate the number of hours spent on managing your social media channels and multiply it by the hourly pay rate for your workers.
Tools and Services: List the tools and services you use to run your social media channels and calculate their total cost.
Advertising Costs: Consider the amount you spend on advertising, whether it's through direct ads or pay-per-click campaigns.
By adding up these costs, you can determine your total investment in social media.
Calculate the ROI
Once you have measured the return and calculated the investment, you can use the formula mentioned earlier to determine your social media ROI.
Your social media efforts generate profit if the result is more than 0%.
Anything below 0% indicates a loss.
Tips to Improve Your Social Media ROI
Now that you understand how to calculate social media ROI, let's explore some tips to improve your performance and maximise your returns:
Understand Your Audience
To achieve a higher ROI, it's important to understand your audience and their preferences. Conduct market research and analyse your target demographic to create content that resonates with them. Develop buyer personas to understand their needs, interests, and pain points.
Create Compelling Content
Creating high-quality and engaging content is essential in a saturated social media landscape. Focus on delivering value to your audience by providing relevant, exciting, and entertaining content. Experiment with different formats like videos, ephemeral content, and interactive posts to capture attention and drive engagement.
Utilise Social Lead Generation
Social media can be a powerful tool for lead generation. To capture customer information, including lead capture forms on valuable content assets like Guide Books or special offers. Link your campaigns to specific activities and track the number of leads generated to measure their impact on your ROI.
Test and Optimise
Continuously test and optimise your social media campaigns to improve their performance. Experiment with different ad types, audience targeting, and messaging to identify what resonates best with your audience. Use A/B testing to compare different versions of your content and optimise based on the results.
Optimise Your Social Media Profiles
Your social media profiles serve as the first impression for potential customers. Optimise your profiles using high-quality images, compelling bios, and relevant content. Ensure that your profiles accurately reflect your brand image and communicate what you offer.
Leverage Influencers
Influencers can help amplify your brand's reach and drive engagement. Identify influencers who align with your brand values and have a significant following in your target market. Collaborate with them to create sponsored content or partnerships that promote your products or services.
Stay Updated on Social Media Trends
Social media platforms and trends are constantly evolving. Stay updated on the latest trends and changes in consumer behaviour to make informed decisions about your social media strategy. Monitor industry reports and analyse data to identify which platforms are most effective in achieving your business goals.
Connect with the Media
Leverage the power of the media to expand your social media campaign's reach. Issue press releases, tag relevant media outlets in your posts, and build relationships with journalists. This can help you gain backlinks and media coverage and increase your brand's visibility.
Set Goals and Track Progress
Establish clear goals for your social media campaigns and track your progress regularly. Use tools like Google Analytics to set goals and track key metrics such as website traffic, conversions, and engagement. Analyse the data to understand which strategies drive the most significant results and make data-driven decisions.
Content & Campaign Ideas for August 2023
Here are some marketing campaign suggestions for August's monthly celebrations, social media holidays, and awareness days:
🥧 Celebrate National Raspberry Cream Pie Day (August 1) by offering a complimentary slice of pie with every meal.
🤱🏼 Highlight World Breastfeeding Week (August 1-7) by providing a comfortable space for nursing mothers to enjoy a meal with their families.
🍦 On National Ice Cream Sandwich Day (August 2), create a build-your-own ice cream sandwich bar for guests to enjoy.
🍉 Offer a refreshing watermelon-themed menu for National Watermelon Day (August 3).
🍺 On National IPA Day (August 3), host a beer-tasting event featuring local breweries.
🦪 Celebrate National Oyster Day (August 5) with a special oyster menu and a tutorial on properly shucking them.
🥂 On National Prosecco Day (August 13), offer a special prosecco cocktail menu featuring unique twists on classic drinks.
🍹 Create a special rum cocktail menu for National Rum Day (August 16) to attract visitors and locals looking for unique and refreshing drinks.
📸 In honour of World Photo Day (August 19), create Instagram-worthy dishes and encourage guests to share their pictures on social media.
🍋 Promote National Lemonade Day (August 20) by offering a complimentary glass of lemonade to guests visiting the hotel or restaurant.
🥓 Celebrate National Bacon Lovers Day (August 20) by offering a bacon-themed menu or breakfast, lunch, and dinner specials.
🍫 Create Instagram-worthy chocolate pecan pie dishes for National Chocolate Pecan Pie Day (August 20) and encourage guests to share photos on social media.
🌱 Promote World Plant Milk Day (August 22) by offering plant-based milk options for coffee and tea and showcasing plant-based dishes on the menu.
🥥 Promote National Coconut Week (August 23-29) by incorporating coconut into the menu, such as coconut shrimp, coconut curry, or coconut rice dishes.
💧 Support World Water Week (August 23-27) by donating some proceeds to a water charity and promoting the cause on social media.
🧇 Celebrate National Waffle Day (August 24) by offering a waffle bar or a variety of waffle toppings, such as whipped cream, berries, and chocolate chips.
🍔 Host a Burger Day (August 24) event featuring a variety of burgers, including vegetarian and vegan options, and encouraging guests to vote for their favourite burger.
🍌 Celebrate National Banana Split Day (August 25) by offering a complimentary banana split dessert to guests dining at the hotel or restaurant.
🐶 Celebrate National Dog Day (August 26) by offering a special dog-friendly menu and hosting a "Puppy Party" for guests and their furry friends.
🌭🌳 On Eat Outside Day (August 31), offer a picnic basket filled with local goodies for guests to take to a nearby park or beach.
Takeaway
Holidays, events, and celebrations on social media can significantly affect how businesses market in August 2023.
With these popular and practical opportunities, businesses can reach their audience and boost brand awareness, engagement, and sales. Start planning your August marketing campaigns today!
Here's to Your Success 🥂