With the ever-increasing demand for creative marketing strategies, social media holidays and awareness days can help hospitality businesses stand out, engage with, and reach new audiences.
And in December 2023, there are plenty of opportunities to do just that.
Contents
Social Media Holiday Dates December 2023
Content & Campaign Ideas for December 2023
Social Media Holidays in December 2023
Here is a comprehensive list of social media holidays, events, and celebrations in December 2023:
December Monthly Celebrations
Seasonal Affective Disorder Awareness Month
HIV/AIDS Awareness Month
Universal Human Rights Month
Learn a Foreign Language Month
Decembeard
December Social Media Holidays & Awareness Days
December 1: World AIDS Day
December 2: National Fritters Day
December 3: International Day of Persons with Disabilities
December 4: National Cookie Day
December 4: National Santa's List Day
December 5: World Soil Day
December 5: International Ninja Day
December 5: Volunteer Day
December 6: St Nicholas Day
December 6: National Gazpacho Day
December 7: Hanukkah Begins
December 7: National Cotton Candy Day
December 8: Pretend to Be a Time Traveler Day
December 7: Christmas Jumper Day
December 8: National Chocolate Brownie Day
December 9: Christmas Card Day
December 8: National Salesperson Day
December 9: National Pastry Day
December 10: International Human Rights Day
December 10: International Animal Rights Day
December 10: Nobel Prize Day
December 10: National Lager Day
December 12: Poinsettia Day
December 13: National Cocoa Day
December 13: Ice Cream and Violins Day
December 14: National Bouillabaisse Day
December 15: National Cupcake Day
December 15: Ugly Sweater Day
December 16: National Chocolate Covered Anything Day
December 17: National Maple Syrup Day
December 14: Free Shipping Day
December 18: National Roast Suckling Pig Day
December 19: National Hard Candy Day
December 21: National Fried Shrimp Day
December 22: First Day of Winter
December 21: Crossword Puzzle Day
December 21: Bah Humbug Day
December 22: Winter Solstice
December 22: National Date Nut Bread Day
December 23: Festivus
December 23: National Pfeffernuesse Day
December 24: Christmas Eve
December 24: National Eggnog Day
December 25: Christmas Day
December 25: National Pumpkin Pie Day
December 26: Boxing Day
December 26: National Candy Cane Day
December 26: Kwanzaa Day 1
December 27: National Fruit Cake Day
December 28: Call a Friend Day
December 29: Pepper Pot Day
December 30: National Bicarbonate of Soda Day
December 31: New Year's Eve
December 31: National Champagne Day
Content & Campaign Ideas for December 2023
Here are some marketing campaign suggestions for December's monthly celebrations, social media holidays, and awareness days to get you started:
December 2: National Fritters Day - Offer a special fritter dish for the day, paired with a complimentary drink. Try a mixed berry fritter with raspberry lemonade or delicious peach 🍑 is one of the trends to watch in 2024.
🌍 December 3: International Day of Persons with Disabilities - Offer a special discount to disabled customers and highlight your hotel's accessibility features. There can be a lot of sensory overload during the festive season for people with hidden disabilities, so consider offering special hours to support customers who need quieter times.
🍪 December 4: National Cookie Day - Give away a free cookie with every meal or hotel booking. Some seasonal flavours to consider for December include gingerbread, peppermint, cinnamon, nutmeg, cranberry, and pumpkin spice.
🎅 December 4: National Santa's List Day - Organise a "Santa's List" contest where customers can win discounts or freebies. Try turning this into a TikTok or Snapchat challenge to engage a younger audience.
🌱 December 5: World Soil Day - Hotels and restaurants can promote their sustainable practices such as organic farming, composting, water conservation, and use of renewable energy. Take this opportunity to showcase your eco-friendly initiatives, like using recyclable materials for packaging, providing electric vehicle charging stations, and offering plant-based menu items.
👏 December 5: Volunteer Day - Offer discounts to volunteers showing proof of their recent volunteer work. This could be a great way to engage your local community.
🍅 December 6: National Gazpacho Day - Feature a variety of gazpacho flavours, perhaps even a gazpacho-tasting menu.
Bonus points if you can name this Sci-Fi Series
🕎 December 7: Hanukkah Begins - Offer a special Hanukkah menu featuring traditional Jewish dishes.
⏱️ December 8: Pretend to Be a Time Traveller Day - Have a themed event with a vintage or futuristic menu and decor. As Doctor Who is celebrating its 60th anniversary with specials that run into December, this could be a great time to get ahead of a future trend. Allonsy!
🎄 December 7: Christmas Jumper Day - Offer discounts to customers wearing Christmas jumpers. Make sure you’ve got a selfie area set up with props, and your Instagram handle to encourage user-generated content. Offer a prize at random to one of the customers tagging you on social media.
🍫 December 8: National Chocolate Brownie Day - Give every customer a free brownie with their meal or room booking. This taps into the powerful law of reciprocity - and also chocolate!
🥐 December 9: National Pastry Day - Feature a special pastry menu. One of the big food trends we’ll see in 2024 is the rise of premium snacking and grab-and-go eating - use this date as a launchpad for a premium range product.
🍁 December 17: National Maple Syrup Day - Feature a special breakfast menu with maple syrup-infused dishes. One of my favourite cocktails is called The Perfect Canadian; mix a double shot of Canadian Whisky, a shot of Maple Syrup, a shake of Angostura Orange Bitters, top up with Ginger Ale, and a twist of Orange that’s been shown to a flame.
For Christmas Marketing Ideas Get the Campaign Plan 👇
🎄 Christmas 2023: Campaign Plan
This guide provides an overview of the marketing campaign plan for Christmas 2023. It outlines the objectives, strategies, and tactics that will be used to maximise holiday sales and ensure a successful holiday season for hotels and restaurants. Contents
🎉 December 26: Kwanzaa Day 1 - Kwanzaa is a week-long African-American culture and heritage celebration. People come together and share meals, stories, and music during this time. Traditional Kwanzaa meals include jollof rice, okra stew, and plantain dishes. Celebrations include lighting the Kinara, exchanging gifts, and reflecting on the seven principles of Kwanzaa.
🥂 December 31: New Year's Eve - Offer a special New Year's Eve menu or room package, complete with a midnight toast. Consider your set-up and catering for multi-generational groups and the demand for quality non-alcoholic beverages.
Take-Away
In December 2023, holidays, events, and celebrations on social media can influence businesses' marketing. These popular and practical opportunities boost brand awareness, engagement, and sales.
Don't wait until December to start planning!
Here's to Your Success 🥂