🎟️ Platform Protection Playbook
🌞 Hello and Welcome To Hospitality Marketing Insight, I’m your host, Dawn Gribble,
In Profit Protection: When Marketing Creates Hidden Risk, we looked at real situations where marketing activity quietly caused financial, platform, and reputational damage. None of those outcomes came from reckless intent. They came from everyday decisions made without clear guardrails, shared understanding, or visibility of risk.
In this VIP edition of Hospitality Marketing Insight, we explore how these errors actually take hold and what to put in place to prevent them.
📄 On the Menu
Google Ads and Profit Protection
Website Updates and Profit Protection
Email Campaigns and Profit Protection
PR, Media, and Image Licensing Profit Protection
Meta Platforms and Profit Protection
Advertising Copy, Compliance, and Profit Protection
Dashboards, Reporting, and Profit Protection
Website Traffic and Profit Protection
Metrics and Profit Protection
Let’s Check In ☕
💸 Google Ads and Profit Protection
Google Ads create a profit risk when the person running them does not understand what the business sells and who it is for. The most expensive mistake is failing to segment the audience, for example, treating B2B and B2C demand as interchangeable. When that happens, your budget is spent attracting people who were never viable customers in the first place.
Many operators take reassurance from Google Ads certification, and that is understandable. Certification shows that someone can navigate the platform and understands Google’s terminology. However, individual certificates can be obtained without a genuine understanding, as all of the answers to the certification tests are available online. A certificate alone does not tell you how the person defines audiences, challenges assumptions, or recognises when targeting is commercially wrong.
Agency certification is different, but it is not a guarantee. To retain Google Partner status, agencies must meet ongoing requirements around spend volume, account performance, and the proportion of certified staff across managed accounts. This creates a higher baseline of accountability, but it still does not replace the need to verify who is working on your account and whether they understand your business model.
How to protect your profits on Google Ads
