This is the side of “marketing” most operators don’t see until it hurts.
The examples are brutal in the best way. Wrong audience spend, no backups, wrecked sending domains, licensing landmines, Meta access shortcuts that nuke years of trust. None of it feels dramatic while it’s happening, and then suddenly you’re locked out, down revenue, and rebuilding from scratch.
Big takeaway: marketing needs guardrails, not just ideas. Oversight is profit protection.
This is the side of “marketing” most operators don’t see until it hurts.
The examples are brutal in the best way. Wrong audience spend, no backups, wrecked sending domains, licensing landmines, Meta access shortcuts that nuke years of trust. None of it feels dramatic while it’s happening, and then suddenly you’re locked out, down revenue, and rebuilding from scratch.
Big takeaway: marketing needs guardrails, not just ideas. Oversight is profit protection.
Exactly! When nothing feels urgent, that’s usually when the damage is being done.