Such a great breakdown, Dawn! Weโre seeing a huge shift in summer spend toward 'intentional restoration'....guests aren't just looking for a room; theyโre investing in how they want to feel by the end of their trip. Tapping into that emotional ROI is definitely the secret sauce for boutique properties this season
Such a great breakdown, Dawn! Weโre seeing a huge shift in summer spend toward 'intentional restoration'....guests aren't just looking for a room; theyโre investing in how they want to feel by the end of their trip. Tapping into that emotional ROI is definitely the secret sauce for boutique properties this season
Thanks Emily, youโre absolutely right, we need to focus on mood-based marketing
Incredible read, packed with great insights!
Thank you Kiran, it means a lot to me