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Emily @ Elevate Hospitality's avatar

Such a great breakdown, Dawn! Weโ€™re seeing a huge shift in summer spend toward 'intentional restoration'....guests aren't just looking for a room; theyโ€™re investing in how they want to feel by the end of their trip. Tapping into that emotional ROI is definitely the secret sauce for boutique properties this season

Dawn Gribble's avatar

Thanks Emily, youโ€™re absolutely right, we need to focus on mood-based marketing

Kiran Robinson's avatar

Incredible read, packed with great insights!

Dawn Gribble's avatar

Thank you Kiran, it means a lot to me