In The Science of Colour and Flavour, we covered how visual saturation alters taste perception before a diner takes a single bite. In this VIP edition, you will learn how to optimise your food photography, social media and menu design to increase average order values.
📄 On the Menu
The Saturation Guide
Taste / Colour Matrix
Your Questions Answered
Action Plan
Let’s Check In ☕
🎨 The Saturation Guide
Visual mismatches between digital marketing and the physical food and drink can directly erode guest trust and negatively impact reviews. Over-saturating food photography online creates an artificial flavour promise that the kitchen line cannot deliver, leading to immediate disappointment at the table and lost repeat covers.
Use the guide below to systematise your visual assets and guarantee the highly saturated post online matches printed menus and the dish leaving the pass.
Upgrade to VIP Membership today and get immediate access to the full Taste and Colour Matrix, the Lighting Temperature and Editing Guide, and the Colour Marketing Action Plan.
