When we shifted our restaurant concept from a breakfast/brunch concept to a craft bbq concept, our peak demand day shifted from Mother’s Day to Father’s Day. Father’s Day is a huge opportunity for hospitality brands and most marketers get it wrong sure. Great insights.
People aren’t really buying a meal, they’re trying to get the day right. That’s where places lose it. They focus on menus and offers while the person booking is under pressure to get it right for someone else. People don’t want more options. They want something that feels like a safe, complete plan. If that’s not clear right away, they move on.
When we shifted our restaurant concept from a breakfast/brunch concept to a craft bbq concept, our peak demand day shifted from Mother’s Day to Father’s Day. Father’s Day is a huge opportunity for hospitality brands and most marketers get it wrong sure. Great insights.
That's great to hear!
People aren’t really buying a meal, they’re trying to get the day right. That’s where places lose it. They focus on menus and offers while the person booking is under pressure to get it right for someone else. People don’t want more options. They want something that feels like a safe, complete plan. If that’s not clear right away, they move on.
Exactly 🙌