🎯 May Hospitality Marketing Strategic Update — Part 2

Analysis of forces shaping demand, from perceived value and menu strategy to TikTok search behaviour, content formats, and platform changes across Meta, Google, and AI.

Part of our VIP Hospitality Marketing Series

🌞 Hello and Welcome To Hospitality Marketing Insight, I’m your host, Dawn Gribble.

In May Hospitality Marketing Strategic Update — Part 1, we explored how summer demand is forming now, and the operators who shape it early capture the margin.

This month, we break down how perceived value is being built through precision and curation, what current social formats reveal about how guests discover and judge experiences, and how platforms like TikTok, Meta, and Google are changing what gets seen first.

We also look at the menu trends driving attention, from fruit-led drinks to limited-time launches, and where teams are losing conversion through unclear messaging or slow response to demand.

Each section is designed to be applied immediately, whether that is tightening your menu, adjusting your content, or improving how guests find and choose you.

If you want to influence where guests choose this summer, this is where to focus.

📄 On the Menu

• 💡 Campaign Ideas Hospitality Marketers Can Apply This Month

• 📉 How to Identify What Is Reducing Trust Before It Impacts Bookings

• 🔥 Content Formats That Are Driving Discovery and Engagement Right Now

• 🎶 How Audio Is Driving Attention, Recall, and Content Performance

• 🍽️ Menu Trends That Are Driving Demand, Pricing Power, and Repeat Visits

• 🧭 What Is Changing How Guests Find, Compare, and Choose You

👉 Plus Take-Aways, What to Do and What to Stop

Let’s Check In ☕

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