The most serious AI mistakes in hospitality this year, including false offers, menu errors, price misclaims and review fraud, and why they matter for 2026.
The shift from operators being caught off-guard by AI hallucinations to regulators deploying AI at scale to detect those same errors is wild. What used to be embarassing edge cases (fake menu items, inveted locations) are now structural compliance risks tracked by automated monitoring. The Chicken Pops / chicken pox mixup is absurd but the bigger probem is operators inheriting reputational damage from platforms they dont even control.
Thanks for your insights, you're absolutely right. Operators get judged on data they’ve never even touched, and that gap is only getting wider. It’s a strange place for the industry to be in, and not one we prepared for.
The shift from operators being caught off-guard by AI hallucinations to regulators deploying AI at scale to detect those same errors is wild. What used to be embarassing edge cases (fake menu items, inveted locations) are now structural compliance risks tracked by automated monitoring. The Chicken Pops / chicken pox mixup is absurd but the bigger probem is operators inheriting reputational damage from platforms they dont even control.
Thanks for your insights, you're absolutely right. Operators get judged on data they’ve never even touched, and that gap is only getting wider. It’s a strange place for the industry to be in, and not one we prepared for.