🎟️ How to Design Communities That Actually Drive Revenue

5 mistakes that drain revenue, 3 metrics that prove ROI, and communities that run themselves

Part of our Hospitality Marketing VIP series

🌞 Hello and Welcome To Hospitality Marketing Insight, I’m your host, Dawn Gribble, and today we’re going operational.

Most hospitality brands already have communities, whether they’ve built them intentionally or not. The question isn’t whether community matters. It’s whether yours is driving revenue or quietly draining it.

In Why Brand Communities Have Become a Commercial Advantage in Hospitality, we covered why communities stabilise demand and reduce reliance on incentives. This edition covers the execution: the specific mistakes that cost money, the design decisions that reduce workload, and the three metrics that justify community investment to leadership.

If you’re managing a community and struggling to prove its value, or considering launching one and want to avoid expensive missteps, this edition gives you the diagnostic tools and measurement framework you need.