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The 'Trade Down to Trade Up' logic is such a sharp observation. We’re definitely seeing guests become more selective, prioritizing those high-impact 'hero' moments over the undifferentiated middle ground.
The 'Trade Down to Trade Up' logic is such a sharp observation. We’re definitely seeing guests become more selective, prioritizing those high-impact 'hero' moments over the undifferentiated middle ground.
Completely agree, I think we'll see more and more of this as the year goes on