🎟️The Multi-Sensory Marketing Playbook

A Strategic Guide to Driving Revenue with Multisensory Social Media

Part of our Hospitality Marketing VIP Series

How does the brain process food content on social media? Why do some posts outperform others? And which sensory triggers increase desire and sales for hospitality brands?

🌞 Hello and welcome to the VIP Edition of Hospitality Marketing Insight. I’m your host, Dawn Gribble, and this week, we’re exploring how you can create content that works on a deeper sensory level.

While hospitality brands often focus on what their content shows, the real competitive advantage comes from what it makes audiences feel, taste, hear and even smell through subconscious sensory simulation. Your images and videos act as sensory triggers that start working long before a customer arrives on site.

“You eat with your eyes” is more than a saying. The brain automatically simulates taste, temperature and texture the moment it sees food content. It releases small dopamine signals, and the auditory cortex may even “hear” an imagined crunch.

Your audience is tasting, smelling and feeling your offer before they consciously register the image. This means your social content acts like a free sample, creating desire before the first visit.

A nice photo gets attention, but content that triggers sensory imagination is far more likely to drive revenue.

📄 On the Menu in this VIP Edition

• Baking In Visual Hunger

• Crafting Auditory Signature

• Implying Aroma

• Simulating Taste, Texture and Mouthfeel

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👉 The full breakdown is best read online Continue Reading Here

🧪 The Science of Predictive Processing

The moment someone pauses on a piece of food content, their mind begins its own quiet work. Steam rising from a bowl, the sheen on a glaze, the shift of light across a cold glass, each detail prompts the brain to fill in what it thinks comes next. A viewer does not wait for flavour notes or ingredient lists. Their imagination moves ahead of them, creating its own version of warmth, crunch, softness or chill.

A single visual cue pulls them further in.. A crisp edge suggests a sound they can almost hear. A glossy surface hints at richness. A close cut reveals layers that feel close enough to touch. Before they realise it, they are already tasting, already anticipating, already wanting.

This is the moment that matters, the quiet split second when interest becomes desire. The techniques that shape this response are specific, measurable and surprisingly simple once you know what to look for. They are also the tools that separate content that performs from content that lingers unnoticed.

The next section shows you how to create sensory content that drives attention, heightens desire and shifts customer behaviour in your favour.