Where community delivers value, and where it breaks down.
The distinction between audience and community is where most brands quietly lose the plot.
Broadcasting scales attention. Communities scale consequence, good and bad, which is why governance matters more than growth.
Kay, this line perfectly captures what I was trying to say. "Communities scale consequence" - that's exactly it.
The distinction between audience and community is where most brands quietly lose the plot.
Broadcasting scales attention. Communities scale consequence, good and bad, which is why governance matters more than growth.
Kay, this line perfectly captures what I was trying to say. "Communities scale consequence" - that's exactly it.