In this episode, Dawn Gribble MIH MCIM breaks down the critical commercial shifts impacting hospitality operators in late 2026. Discover why conversational AI search tools like ChatGPT and Google Gemini are bypassing venues with inconsistent directory listings, and learn how to audit your profiles to protect your direct bookings.
Dawn also addresses recent Advertising Standards Authority (ASA) rulings on dynamic ad copy and greenwashing, offering actionable advice to protect your venue from ad penalties. Finally, explore data-backed strategies for November trading—including Black Friday offer architecture, midweek group dining growth, and LinkedIn distribution tactics.
Here’s to your success! 🥂
Dawn Gribble MIH MCIM
Hospitality Marketing Insight
I’m an award-winning marketing expert with 25+ years of international experience helping brands like Wagamama, Sysco, Ramada, and The Institute of Hospitality get clarity and creative insight on their marketing performance.
📊 Need an expert marketing audit? Get in touch at DG Consulting.
🚀 Grow your brand: Download courses, workshops, and campaign plans at the Hospitality Marketing Hub
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🎟️November Hospitality Marketing Strategy
November is where Q4 trading is won or lost. Waiting until late October to launch seasonal ad campaigns and Black Friday packages destroys conversion rates. High-intent consumers are actively committing to Christmas stays, gift card purchases, and midweek Friendsmas dining right now.
🎯 Hospitality Marketing Strategy Update - Exposing AI SEO and The Eco Trap
If your current marketing strategy relies on standard price hikes, traditional SEO, and automated ad campaigns, your venue is exposed. Mismatched directory data is hiding you from AI search, spending has moved to experiential travel, and generic eco claims are landing operators in legal hot water. This update breaks down the exact numbers behind each issue.
