🔍 In this episode:
Why demand is still present but harder to convert
How cognitive overload is slowing booking decisions
What planning anxiety looks like in real behaviour
Why guests are spending less often but more deliberately
Where venues lose bookings without realising
How discovery has changed across search, social, and AI
What to focus on this week to reduce friction and improve conversion
📌 Key takeaway
Clarity, not volume, is what drives bookings now.
📊 Read the full May Strategic Updates:
🎯 May Hospitality Marketing Strategic Update — Part 1
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Part of our Hospitality Marketing Monthly Strategic Update series
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