🥘 Foodservice & Catering
For foodservice operators, cafés, bakeries, contract caterers and multi-site hospitality brands. This collection focuses on demand trends, menu performance, consumer behaviour and seasonal planning across food-led businesses.
⭐ Featured Read
📌 Culinary Tourism 2025 From Street Food to Immersive Dining
A deep dive into how food is driving travel decisions, booking behaviour and revenue opportunities across restaurants, hotels, catering and destination-led dining. Ideal anchor piece for foodservice, multi-site and event-driven operators.
📌 Strategy & Seasonal Planning
Christmas Marketing Trends 2025
Covers festive booking patterns, digital gift vouchers, group dining behaviour and search trends relevant to restaurants, hotels and caterers.
New Year’s Eve 2025 Hospitality Marketing Plan
Campaign timing, minimum spend strategy, set menus, deposits and operational planning for New Year service.
Hospitality’s November Strategic Update — Action Plans Inside
Weather-driven demand, consumer mood, menu shifts and promotional timing.
💷 Revenue, Menu & Operational Strategy
The Menu Mistakes Draining Your Margins
Menu layout, portioning and pricing patterns that quietly reduce profit across restaurants, cafés and catering.
Personalising & Customising Hospitality Packages
How to structure tiered offerings for private dining, event catering, afternoon teas or tasting formats.
Analysing Campaign Performance: A Comprehensive Guide
How to measure marketing effectiveness and refine spend across email, social, ads and booking platforms.
📲 Digital, Social & Platform Strategy
TikTok for Hospitality: Strategy, Storytelling and Science
How chefs, bakeries, street food vendors and foodservice brands use TikTok to increase demand and visibility.
The TikTok Playbook for Hospitality Leaders
Hooks, pacing, storytelling and conversion tactics for short-form video in F&B.
Platform Intel Briefing for Hospitality Brands
Google Maps changes, Instagram layout updates, AI-driven ad labelling and platform policies affecting hospitality listings.
Handle Reviews Like a Pro with EASE and TIP
Two frameworks for dealing with complaints, protecting reputation and maintaining trust.