🍽 Restaurants & Bars
For restaurant owners, GMs, chefs and marketing teams. Campaigns, menu strategies and guest behaviour insights designed to increase covers, boost spend per head and plan with more accuracy.
⭐ Featured Post
💘 Your Valentine’s 2026 Playbook: Campaign Timing, Buyer Segments, and Strategy in Action
How early should a hotel or restaurant start promoting its Valentine’s Day offers? Which social media strategies are most effective for Valentine’s Day in hospitality? And when should you send “last chance” booking emails?
📌 Core Strategy Guides for Restaurants
Christmas Marketing Trends 2025
Covers digital gift cards, group dining patterns, menu pricing, seasonal behaviour and search data hotels and restaurants are using this year.
New Year’s Eve 2025 Hospitality Marketing Plan
Minimum spend strategies, set menus, deposits, limited seating planning, staff structure and upsell opportunities (premium cocktails, champagne, private dining).
Strategic Monthly Updates November
Discover the booking triggers that drive families, friends, and corporate groups this season.
Content Differentiation Strategies That Actually Work
How to avoid generic restaurant marketing — menu language, signature dish positioning, copy that sells value, not price.
💷 Revenue, Menu and Guest Spend
The Menu Mistakes Draining Your Margins
Common pricing, structure and design errors that decrease profitability without operators noticing.
Personalising & Customising Hospitality Packages
How restaurants can build high-value set menus and packages tailored to guest intent, occasions and spend levels.
How to Attract More Customers to Your Restaurant
Practical visibility strategies — local search, partnerships, digital presence and guest incentives.
Restaurant Marketing Audit
Step-by-step review of your restaurant’s online presence, messaging, guest journey and conversion points.
🧠 Guest Behaviour, Mood and Experience
Culinary Tourism 2025 — From Street Food to Immersive Dining
How food trends and travel motivations shape dining expectations and influence restaurant bookings.
The Role of Consumer Psychology in Hospitality Marketing
Explores perception of value, decision fatigue, menu influence and trust signals from a restaurant perspective.
Hospitality’s November Strategic Update
Includes weather-driven dining behaviour, comfort food spikes, booking reluctance and how mood affects spend.
📲 Digital, Social and Platform Strategy for Restaurants
TikTok for Hospitality: Strategy, Storytelling, and Science
How restaurants use short-form video — chef POVs, plating, atmosphere and sensory content — to drive bookings.
The TikTok Playbook for Hospitality Leaders
Frameworks for hooks, storytelling, visual pacing and sound selection for restaurant and bar content.
Platform Intel Briefing for Hospitality Brands
Updates across Instagram, Google, TripAdvisor, TikTok and more — including algorithm changes and ad policies.
Handle Reviews Like a Pro with EASE and TIP
Two frameworks to manage complaints, recover guest relationships and protect restaurant reputation.