🗝 Become a VIP
Welcome to the VIP Lounge. This is where you’ll find consultancy-level hospitality marketing strategies designed to help you win more bookings, build stronger brands, and stay ahead of platform shifts.
🎯 Your VIP Advantage
Exclusive Reports – platform shifts, seasonal forecasts, and intel briefings.
Playbooks & Toolkits – step-by-step strategies you can apply straight away.
Mini Masterclasses – tutorials and case studies from 25 years in hospitality marketing.
VIP Action Plans – monthly campaign calendars and checklists.
Priority Q&A – bring your challenges, I’ll tackle them in future posts.
📦 What to Expect Inside
Every month you’ll get a mix of:
📑 Campaign Blueprints → seasonal playbooks for Halloween, New Year’s Eve, Valentine’s, and more, so you know exactly what to run and when.
📊 Data-Driven Insights → trend analysis, platform shifts, buyer psychology, and consumer behaviour updates.
🔍 Deep Dives → practical breakdowns on topics like AI in search, TikTok for hospitality, or menu engineering psychology.
It’s hands-on, immediately actionable content that makes a measurable difference to your bottom line. No “leverage your socials” nonsense. Real insights that help you book more, sell more, and build brands guests remember.
🌟 Recognition and Recommendations
Hospitality Marketing Insight has been highlighted and recommended by leading industry voices:
📰 The Business of Hospitality – “Up-to-date insights on marketing within the hospitality industry.”
📰 Hospo Reset – “Latest trends and insights from a highly experienced professional.”
📰 Hospitality Minutes – “Dawn brings a wealth of knowledge and shares extremely useful information for restaurants and hotels to stand out from the crowd! Must read.”
📰 Le Portee, Hospitality News – “When it comes to hospitality marketing this is your go-to source.”
📰 Crossborder Alex: Global Marketing & E-commerce – “Dawn has a great newsletter, can fully recommend it. Everything on the mix in hospitality and digital.”
The Story Behind Hospitality Marketing Insight
After recently being diagnosed with FND (Functional Neurological Disorder), I’ve had to change how I work. Unfortunately, it means I can no longer travel or take on clients, but that’s not going to stop me from serving the industry that I love.
That’s why I created Hospitality Marketing Insight Newsletter and the upcoming Hospitality Marketing Hub: a way to share the knowledge, models, and strategies I would typically deliver in consultancy projects.
The VIP Lounge is where I make that knowledge available to subscribers. What would usually cost thousands through agency or consultancy work is now accessible here for £10/month or £100/year. It’s affordable for both independents and larger operators, and you can expense it as a business expense.