🏨 Hotels & Resorts
For hotel General Managers, boutique owners and marketing teams. A curated set of strategies to increase bookings, lift on-site spending and make faster, more confident commercial decisions.
⭐ Featured Read
📌 New Year's Eve 2025 Hospitality Marketing Plan
Group booking lead times, minimum spend strategies, upsell paths, staffing forecasts and revenue pacing for hotels.
📌 Core Strategy Guides for Hotels
Valentine’s 2026 Hotel Strategy
Room-and-dining packages, early vs late booker behaviour, pricing psychology and private dining conversions.
Christmas Marketing Trends 2025
Four-wave festive strategy, digital gift cards for hotel stays and spa packages, group booking insights and search behaviour (Google/Maps).
Strategic November Updates
Weather patterns, mood shifts, booking slumps or surges, and how to prepare hotel campaigns around them.
Culinary Tourism 2025
Why food experiences are now driving hotel stays — and how to package tasting menus, chef tables, workshops and local partnerships.
💷 Revenue, Packages & Guest Conversion
Personalising & Customising Hospitality Packages
How to build hotel packages that move beyond “bed & breakfast” — adds upgrades, private dining, spa and seasonal experiences.
Content Differentiation Strategies That Actually Work
For hotels competing against OTAs — positioning beyond price, emotional anchoring, website and social shifts.
Generative AI: What Hospitality Leaders Need to Know
AI for itinerary building, guest messaging, search behaviour (Google AI Overviews, ChatGPT trip planning).
☁ Guest Behaviour, Mood & Seasonal Demand
Thanksgiving
When and how hotel messaging should acknowledge U.S. events affecting domestic and international bookings.
Inclusive Marketing in Hospitality
Applies to hotels offering multi-cultural events, accessible rooms, language inclusivity and service training.
📲 Digital, Search & Platform Strategies for Hotels
The TikTok Playbook for Hospitality Leaders
Hotel content formats that convert: room reveals, staff stories, transformation, ASMR, local storytelling.
📌 Why Your Venue Isn't Showing Up in AI Search (and What to Do About It)
If your venue isn’t appearing in AI-generated travel results or Google’s AI summaries, this newsletter shows you why it’s happening — and the exact steps to make sure you’re visible again.